Mark Zuckerberg’s Threads vs Elon Musk’s Twitter

The Battle Between Threads and Twitter for Social Media Supremacy

Aman Bhatia
3 min readJul 11, 2023
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In the ever-evolving landscape of social media, a formidable contender has emerged to challenge Elon Musk’s Twitter. Mark Zuckerberg’s Threads have rapidly gained traction, capturing the attention of millions within a remarkably short period. In this comprehensive analysis, we delve into the reasons behind Threads’ meteoric rise and explore how it has the potential to reshape the social media landscape. Join us as we uncover the science behind Threads’ triumph and examine the key factors that make it a force to be reckoned with.

Network Effects: Unlocking the Key to Social Media Dominance

The secret to Threads’ success lies in its astute utilization of network effects, a fundamental principle that propels social media platforms to greatness. Drawing insights from renowned investor Andrew Chan, we unravel the power behind this game-changing phenomenon. While features like direct messaging and news feeds are important, the true allure of a platform lies in its ability to gather a user’s friends in one digital haven. With over 1 billion monthly active users, Instagram effortlessly outshines Twitter’s 396 million. Threads leverage this inherent advantage, enticing users to join as they witness their friends flocking to the platform, engaging with captivating stories. By seamlessly transferring their social graph to Threads, users are incentivized to choose this novel experience over starting from scratch on Twitter.

Decoding the Elon Musk Factor: Unintentional Catalyst or Tactical Masterstroke?

The impact of Elon Musk cannot be underestimated in this epic battle. Mark Zuckerberg astutely seized the opportunity to engage in a playful online exchange with the world’s most prominent celebrity. Little did he know that this seemingly casual interaction would generate a media frenzy, shining an unexpected spotlight on Threads and capitalizing on Musk’s unparalleled influence. Moreover, Musk’s recent implementation of rate limits on Twitter, ostensibly aimed at curbing bots and reducing costs, left many users dissatisfied. Threads tactfully stepped in, offering a compelling alternative precisely when disillusioned Twitter users were seeking refuge. Could this unintentional collaboration have inadvertently sparked a turning point in the social media rivalry?

Threads Unveiled: Intuitive Design for a Captivating User Experience

Threads’ design takes inspiration from Twitter, resulting in an interface that feels comfortably familiar. Users navigate through small icons and seamless UI elements, making exploration effortless and engaging. A notable feature of Threads is the concealment of follower counts, creating an environment free from judgment and scrutiny. Liberated from these constraints, users feel encouraged to follow more accounts, leading to increased interactions and engagement. Furthermore, Threads empowers users by allowing them to effortlessly hide comments, fostering a positive and uplifting atmosphere. In contrast, Twitter’s cumbersome comment expansion falls short when compared to Threads’ streamlined approach, offering users a truly enhanced experience.


Mark Zuckerberg’s Threads has ignited a storm, posing a significant threat to Elon Musk’s Twitter empire. Through the strategic deployment of network effects, the unintentional collaboration with Elon Musk, and an intuitive design that captivates users, Threads has set the stage for a monumental social media showdown. As the battle for dominance intensifies, it becomes evident that people will gravitate toward the platform their friends are most likely to choose. The clash between Mark and Elon holds the promise of shaping the future of social media.

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Aman Bhatia

2X Top Writer on Medium. Books, Life Lessons, Money, Self Improvement. Follow for inspiration and growth. Mail: